Finally, the June Issue of Harper's Bazaar arrived at my house yesterday! I was not even a little bit excited with Sandra Bullock's cover, but pretty intrigued by a few of the articles within.
In their aptly titled article, "Juicy's New Line," Bazaar gets the inside scoop on Gela Nash-Taylor and Pamela Skaist-Levy's new, edgier line, called Bird by Juicy Couture.
'"It's streetwear; it's what we do best. But this is just for a different, sophisticated girl--a bit more chic, a bit more urban," Nash-Taylor explains. "This is casual luxury with an edge."' (Harper's Bazaar, June 2009, pg. 64)
The line includes jeans that will retail for $248, a cardigan for $298, a (from the looks of it, amazing) military jacket for $498, and knits will run about $150.
Bird by Juicy Couture will be available at Bergdorf Goodman and select Juicy Couture stores.
To me, Juicy feels like a brand that is past it's prime. Everyone loved the velour track suits and terricloth towel dresses, but they have yet to ignite such a craze since then. Will this be P&G's magnificent comeback?
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